STOPPING POWER IMPRESSIVE FOR TICKS AND FLEAS

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1 IMPRESSIVE STOPPING POWER FOR TICKS AND FLEAS * * Achieves 100% efficacy against fleas within 2 days of treatment and maintains efficacy above 90% for over 7 months. After day 2, % efficacy against deer ticks on dogs, and Lone Star ticks on cats was achieved for 8 months. 1

2 designed for excellent mileage 8 months protection against ticks and fleas The two active ingredients in Seresto, imidacloprid and flumethrin, are part of the collar s patented technology. Bayer s Polymer Matrix is designed to continuously release the active ingredients in low concentrations for eight months of flea and tick protection, which makes it clearly different from other collars. Seresto works similarly to a monthly topical, but as the active ingredients wear off over time, a new supply is continuously replenished in low concentrations. This sustained release technology gives your dog or cat eight months of protection against fleas and ticks. Effective, 8-month flea and tick protection for dogs or cats Release Mechanism Efficacy driven by two active ingredients Imidacloprid has been used in products recommended by veterinarians for years to control flea infestations. Flumethrin repels and kills ticks. Polymer Matrix No other treatment has this combination of ingredients. These two active ingredients work together to provide dual action against fleas and ticks. When the collar makes contact with your dog or cat s hair and skin, the active ingredients spread from the site of direct contact over the skin surface. With its sustained release technology, Seresto delivers the performance you expect from a topical treatment in an easy-to-use collar against fleas and ticks for 8 months. No need to remember monthly applications Continuous release of both active ingredients in low concentrations Non-greasy, odorless, easy-to-use KILLS fleas R EPELS and KILLS ticks If a tick is repelled or killed, it cannot attach to your dog or cat and transmit organisms that may cause disease. Water-resistant* No need to remove the collar while bathing or swimming Available in three sizes Large dog, small dog or cat *Seresto is water-resistant and remains effective following a shampoo treatment, swimming or after exposure to rain or sunlight. Under normal conditions, effectiveness lasts for 8 months. In order to maintain an eight-month duration, dogs must not be bathed more than once per month. For dogs that swim once a month or more, the control duration is reduced to 5 months.

3 Pest protection is key Fleas Fleas and ticks are more than just a nuisance. They can also transmit organisms that can lead to harmful or even fatal diseases in dogs and cats. One flea can feed on your pet for over 3 hours.3 Repelling ticks is important The mouth parts of a tick act like a tiny harpoon, ready to anchor into the dog or cat s skin and begin feeding. This is when any number of organisms can enter the bloodstream and the real problems might begin. If a tick is repelled or killed, it can t attach and transmit the organisms that may cause disease. Common tick-transmitted diseases: Anaplasmosis Rocky Mountain spotted fever Ehrlichiosis Lyme disease Cytauxzoonosis (cats only) Fleas can lead to health risks: Skin problems Flea bites can cause flea allergy dermatitis (FAD), an allergic reaction that can lead to severe itching, constant scratching and hair loss.4 Intestinal parasites Ingested fleas can transmit tapeworms a common intestinal parasite seen by owners. Anemia May occur with severe flea infestations. What some consumers have said about Seresto. I have a dog and cat and they both wear Seresto. I have not seen a flea or tick all summer. Thank you for a great product that works. 5 1 When an infected tick attaches and feeds on the blood of a pet, it cuts blood vessels under the skin, causing blood to pool.2 2 To keep the blood from clotting, a tick injects saliva containing an anticoagulant into the pool of blood to be able to suck the blood into its gut. Seresto for dogs Voted 2014 Best New Flea & Tick Control.* * Based on a survey of 2,485 consumers using a proprietary methodology developed by BrandSpark International using Consumer Appeal and Purchase Intent against two competitive products. Highest score determines the winner, not necessarily statistical significance. Categories are not necessarily reflective of the total market. For more information, visit

4 Using is easy How to apply Remove collar from protective bag directly prior to use. Unroll collar and make sure that there are no remnants from the plastic connectors inside the collar. Most flea and tick preventives are designed to be administered monthly, and remembering to use them every month can be a hassle. Seresto is easy to apply to your dog or cat and provides treatment that lasts 8 months. It kills fleas within 24 hours and kills reinfesting fleas within 2 hours. It kills ticks within 48 hours after initial application and kills reinfesting ticks within 6 hours. If your cat is not used to collars Please carefully observe your cat when it s wearing a collar for the first few days, especially when the cat is not used to having a collar around its neck. Try using a tasty treat, toy or other activity to distract your cat s attention from the new collar. Occasionally slight itching may be observed in the first few days of fitting in cats that are not used to wearing collars. Make sure Seresto fits securely Ensure that the collar is not fitted too tightly. As a guide, it should be possible to insert two fingers between the collar and the neck. Insert end of the collar through the buckle. Adjust the collar around the animal s neck without tightening it too tight (as a guide, it should be possible to insert two fingers between the collar and the neck). Pull excess collar through the loop(s) and cut off any excess length extending 1 inch (2 cm) beyond the loop(s). Seresto comes with optional reflector clips that can be attached to the collar for added visibility at night. After application of the collar, three reflector clips may be fixed permanently to the collar to increase the animal s visibility in the dark. Take the clips out of the bag. The clips should be evenly distributed on the non-overlapping part of the collar. The clips are correctly applied when a clicking sound is heard. For safety reasons, once the reflectors are fixed to the collar the clasp closes permanently and cannot be reopened.

5 Protects kittens and puppies, cats and dogs from fleas and ticks for 8 months PET Cats AGE/WEIGHT 10 weeks and older Small dogs 7 weeks and older (up to 18 lbs) Large dogs 7 weeks and older (above 18 lbs) Visit seresto.com for more information. Data on file. Drummond R. Ticks and What You Can Do About Them. 3rd ed. Berkeley, CA: Wilderness Press; Dryden MW. (1990). Blood consumption and feeding behavior of the cat flea, Ctenocephalides felis felis (Bouché 1835). Ph.D. Dissertation, Purdue University, W. Lafayette, IN. pp Flea Allergy Dermatitis. VetMed website. Available at: VM8054/HISTO%20CASEBOOK/FLEA%20DERMATITIS/DERMATITISDISCUSS.htm. Accessed 10/4/12. 5 Data on file. Bayer HealthCare Animal Health. Accessed 10/17/ Bayer HealthCare LLC, Animal Health, Shawnee Mission, Kansas Bayer, the Bayer Cross and Seresto are registered trademarks of Bayer. S15714

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