Must stocks. Market Trends. Increase your footfall. Improve your sales. Market insight. Retail planograms. New products Top sellers
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- Charlene Anthony
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1 Improve your sales Market Trends New products Top sellers Market insight Must stocks Increase your footfall Retail planograms
2 MARKET INSIGHT Ideal for the convenience channel products such as washing up liquids and toilet tissues are vital in homes and if shoppers run out they will rush to their nearest convenience store Household is worth 00m in the total Impulse market Larger pack sizes are becoming more important for the convenience shopper There is a greater opportunity to trade shoppers up to larger sizes and to increase their spend e.g. Andrex 9 Roll Toilet Tissues and Daz Wash Washing Powders Own Label household products are important to offer they have an increased value versus branded products and deliver on average +0% POR STOCK PMP to offer competitive Pricing everyday essentials majority of household products are related to specific need states/functions Easy to manage Household products have long shelf life and do not take up much space on shelf. These products can be located at the back of the store
3 MARKET INSIGHT Laundry 9% of households have a washing machine and therefore nearly all households buy into the laundry category. What s more, with shopper s washing.7 times per week, laundry is a key distress and top up category for retailers, so it s an important category for convenience retailers to get right. Stock a choice of formats powder, liquid, capsules and tablets. Some shoppers will swap fragrance but not format. Include a Non Bio product for sensitive skin especially babies and young children. Tissue Toilet tissue is growing at.% within convenience, ahead of total market trends, and is recession-proof in terms of volume. Paper is a must-stock category for convenience retailers and it is worth 6% of the household category within the total impulse market. Placing the whole category together, with brand-blocking, will increase presence and create greater sales. Take advantage of seasonal spikes on facial tissues by placing pocket packs at the tillpoint at key seasons such as Winter colds & flu & Summer hay fever. HOUSEHOLD TOTAL IMPULSE MARKET ( 00m) Paper Laundry Cleaning & Air Fresheners Kitchen Essentials Household Cleaners The average time spent on cleaning is hours 0mins each week. Merchandising is crucial and dividing the fixture by room use and product type is important i.e bathroom & toilet cleaners, kitchen cleaner, polishes, washing up liquids and dishwasher tablets. Key events Spring Clean has become a big shopper event in recent years which happens in March. 97% of households buy household products. Kitchen accessories Put cleaning cloths and sponges next to the items they will be used with, for example, bleach or bath cleaner.
4 MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: CLEANERS LAUNDRY PAPER KITCHEN ESSENTIALS
5 MUST STOCK LINES FAIRY LIQUID ORIGINAL PM.9 ml SKU Code: 9 FLASH SPRAY BLEACH PM. 00ml SKU Code: 7 DOMESTOS BLUE PM.00 70ml SKU Code: 9 6 MR SHEEN ORIGINAL PM.00 00ml SKU Code: 970 FINISH ALL IN ONE TABLETS PM.99 Tablets SKU Code: DETTOL ANTIBACTERIAL WIPES PM.69 6 Wipes SKU Code: 7987 AIRWICK AERO LAVENDER PM.00 0ml SKU Code: DAZ POWDER REGULAR PM.9 60ml SKU Code: 7
6 MUST STOCK LINES 9 SURF TROPICAL PM.9 SKU Code: 768 ANDREX WHITE TOILET TISSUE PM.99 Rolls SKU Code: PERSIL SMALL & MIGHTY NON BIO PM.9 ml SKU Code: 990 BEST-IN SOFTLY TOILET TISSUE PM.00 Rolls SKU Code: 6098 ARIEL PODS PM.99 Pods SKU Code: 8 COMFORT CONCENTRATE BLUE PM.99 70ml 6 ANDREX WHITE TOILET TISSUE PM.09 Rolls SKU Code: 676 SKU Code: 6899 VANISH OXI MULTI PM.0 0g SKU Code: BEST-IN JUMBO KITCHEN TOWEL PM 99p Roll SKU Code: 9778
7 MUST STOCK LINES 8 REGINA HEART KITCHEN TOWEL PM.00 Rolls SKU Code: 779 BEST-IN FOIL PM.09 SKU Code: KLEENEX MANSIZE TISSUES PM Tissues SKU Code: 0 BEST-IN CLINGFILM PM 6p SKU Code: KLEENEX BALSAM HANKERCHIEFS 9 s SKU Code: 87 BEST-IN SWING BIN LINERS PM.9 SKU Code: 66 MARIGOLD EXTRA GLOVES MEDIUM SKU Code: Bestway 00 Batleys 70 BEST-IN REFUSE SACKS PM. SKU Code: 677
8 mx we suggest you stock the following range: BEST-IN FOIL BEST-IN CLINGFILM 6p BEST-IN SWING BIN LINERS BEST-IN REFUSE SACKS MARIGOLD EXTRA GLOVES MEDIUM Best-IN JUMBO KITChen TOWELs 99P ROLL FIESTA Kitchen ToWeLs JUMBO.99 ROLL REGINA HEART Kitchen TOWELs S NICKY LEMON SCENT Kitchen TOWELs S BOLD POWDER LAVENDER.99 60G SURF TROPICAL BEST-IN PoWDeR SUMMER WASH ARIEL LIQuid REGULAR.99.LTR PERSIL Small & Mighty NON BIO.9 ML COMFORT CONCentrate PURE.99 70ML LENOR SPRING AWAKE.99 0ML VANISH OXI MULTI.0 0G 0 0 KLEENEX MANSIZE S KLEENEX ORIGINAL.9 96 S KLEENEX BALSAM HANKerchiefS 9 S BEST-IN FAMILY TISSUES PK
9 mx 7 7 DAZ POWDER REGULAR.9 60G DAZ POWDER REGULAR.9 WASH DAZ GO PODS.9 S 8 8 ARIEL PODS.99 S BOLD IN LIQuid PODS.9 S ANDREX.99 SHEA BUTTER ROLL ANDREX.99 QUILTS ROLL ANDREX.99 ALOE VERA ROLL ANDREX.09 WHITE ROLL 9 9 FAIRY LIQuid ORIGinal.9 ML 0 0 FAIRY LIQuid LEMON.9 ML BEST-IN WUL GREEN 69P 00ML FINISH ALL IN TAB.99 S RET ZOFLORA ASSORTMENT D 6ML FEBREZE BLOSSOM.99 00ML 7 7 FEBREZE COTTON.99 00ML AIRWICK AERO LAVENDER 0ML BEST-IN Air FRESHener LAVENder 79P 0ML MR MUSCLE WINDOW.89 70ML BIG D OVEN CLEANER 00ML MR SHEEN ORIGINAL 00ML 6 8 RAID FLY & WASP KILLER ANDREX.99 WHITE ROLL Best-IN Toilet TISSUE SOFTLY ROLL
10 mx 9 9 DOMESTOS BLUE.00 70ML DOMESTOS PINK.00 70ML 9 9 DOMESTOS CITRUS.00 70ML BEST-IN BLEACH BLUE 7P 70ML DETTOL Anti BACterial WIPEs.69 6 S 6 6 BEST-IN A/PURP CLEANeR 79P 00ML DETTOL SURFACE.69 / 00ML 7 7 FLASH SPRAY BLEACH. 00ML 0 0 FLASH SPRAY BATH. 00ML 9 9 FLASH LIQ LEMON. 00ML DETTOL 00ML 7 79 ANDREX WHITE 9 ROLL BEST-IN Bathroom TISSUE WHiTe.99 9PK ANDREX WASHLETS S
11 mx BAY BAY BAY See next pages for product details
12 mx BAY BAY BAY BAY MARIGOLD EXTRA GLOVES MEDIUM BEST-IN GLOVES MEDIUM BEST-IN ALL PURPOSE CLOTHS BEST-IN SPONGE CLOTHS BEST-IN YELLOW DUSTERS 99p KIWI COLOUR SHINE BLACK BEST-IN SWING BIN LINERS COMFORT CONCentrate BLUE.99 70ML COMFORT CONCentrate PURE.99 70ML LENOR SPRING AWAKE.99 0ML LENOR SUMMER BREEZE.99 0ML BEST-IN FABric CONDitioner LAVender.9 LTR VANISH OXI MULTI.0 0G VANISH OXI WHITES.0 0G 7 9 VANISH LIQuid STAIN REMOVER LTR 8 8 ARIEL PODS.99 S DAZ GO PODS.9 S BOLD IN LIQuid PODS.9 S PERSIL CAPSules NON BIO.9 S PERSIL Small & Mighty NON BIO.9 ML PERSIL Small & Mighty BIO.9 ML
13 mx BAY BAY BAY BAY ARIEL BIO.9 60G BOLD POWDER LAVender.99 60G 7 7 PERSIL NON BIO.9 0 WASH FAIRY NON BIO.9 60G 7 7 DAZ POWDER REGULAR.9 60G ARIEL LIQuid REGULAR.99.LTR BOLD LIQuid LAVender & CAMomile.9.LTR DAZ POWDER REGULAR.9 WASH 7 7 DAZ POWDER REGULAR.9 60G BEST-IN PoWDeR SUMMER WASH SURF TROPICAL SURF LAVENDER.9 0 WASH SURF Small & Mighty TROPICAL.99 60ML SURF Small & Mighty SUNSHINE.99 60ML
14 BAY BAY BAY mx BAY BEST-IN REFUSE SACKS BEST-IN FOIL BEST-IN CLINGFILM 6p SAFEWRAP FOOD BAGS LARGE RET ZOFLORA ASSORTMENT D 6ML DETTOL 00ML FEBREZE BLOSSOM.99 00ML 7 7 FEBREZE COTTON.99 00ML AIRWICK AERO LINEN 0ML AIRWICK AERO LAVENDER 0ML AIRWICK AERO FRESSIA 0ML BEST-IN AIR FRESHener ORCHID 79P 0ML BEST-IN Air FRESHener LAVENDER 79P 0ML MR SHEEN ORIGINAL 00ML MR SHEEN SPRING FRESH 00ML BIG D OVEN CLEANER 00ML 6 8 RAID FLY & WASP KILLER BUST BathROOM UNBLocKer.0 00ML MR MUSCLE SINK & DRAIN +00% 00ML
15 mx BAY BAY BAY BAY 9 9 FAIRY LIQuid ORIGinal.9 ML 0 0 FAIRY LIQuid LEMON.9 ML BEST-IN Washing Up Liquid GREEN 69P 00ML FAIRY Auto Dish wash LEMON.79 0 S FINISH ALL IN TAB.99 S FINISH RINSE AID.0 0ML WINDOLENE TRIGGER 70ML MR MUSCLE WINDOW.89 70ML 0 0 FLASH SPRAY BATH. 00ML 7 7 FLASH SPRAY BLEACH. 00ML 9 9 FLASH LIQuid LEMON. 00ML 7 7 FLASH LIQuid COTTON. 00ML FLASH WIPE & GO LEMON 0 S DETTOL A/BAC WIPE.69 6 S 6 6 BEST-IN A/PURP CLEANeR 79P 00ML DETTOL SURFACE.69 / 00ML CIF CREAM LEMON.9 0ML MR MUSCLE KITCHEN.89 70ML
16 mx BAY BAY BAY BAY 9 9 DOMESTOS BLUE.00 70ML DOMESTOS PINK.00 70ML 9 9 DOMESTOS CITRUS.00 70ML BEST-IN BLEACH BLUE 7P 70ML BEST-IN PINE DISINFECTANT 69P 00ML HARPIC FRESH PINE 70ML HARPIC POWER PLUS.69 70ML DUCK PINE 70ML 8 8 HARPIC RIM BLOCK LAVENDR 8G BEST-IN BLUE BLOCK 69P TWIN
17 BAY BAY BAY mx BAY Best-IN JUMBO KITChen TOWELs 99P ROLL FIESTA Kitchen ToWeLs JUMBO.99 ROLL REGINA HEART Kitchen TOWELs S NICKY LEMON SCENT Kitchen TOWELs S 0 0 KLEENEX MANSIZE S KLEENEX ORIGINAL.9 96 S BEST-IN FAMILY TISSUES PK KLEENEX BALSAM HANKerchiefS 9 S ANDREX.99 SHEA BUTTER ROLL ANDREX.99 QUILTS ROLL ANDREX.99 ALOE VERA ROLL ANDREX.09 WHITE ROLL
18 mx BAY BAY BAY BAY ANDREX.99 WHITE ROLL Best-IN Toilet TISSUE SOFTLY ROLL 7 79 ANDREX WHITE 9 ROLL BEST-IN Bathroom TISSUE WHiTe.99 9PK ANDREX WASHLETS S
19 mx BAY BAY BAY BAY BAY BAY BAY BAY See next pages for product details
20 mx BAY COMFORT CONCentrate BLUE.99 70ML COMFORT CONCentrate PURE.99 70ML LENOR SPRING AWAKE.99 0ML LENOR SUMMER BREEZE.99 0ML FAIRY FABRIC CONDitioner.99 0ML BEST-IN FABric CONDitioner LAVender.9 LTR VANISH OXI MULTI.0 0G VANISH OXI WHITES.0 0G 7 9 VANISH LIQuid STAIN REMOVER LTR 6 6 DAZ LIQUID REGULAR.99 0 WASH ARIEL LIQuid REGULAR.99.LTR BOLD LIQuid LAVender & CAMomile.9.LTR SURF Small & Mighty TROPICAL.99 60ML SURF Small & Mighty SUNSHINE.99 60ML PERSIL Small & Mighty NON BIO.9 ML PERSIL Small & Mighty BIO.9 ML ACE LAUNDRY.99 LTR
21 mx BAY DAZ GO PODS.9 S 8 8 ARIEL PODS.99 S BOLD IN LIQuid PODS.9 S PERSIL CAPS NON BIO.9 S 7 7 DAZ POWDER REGULAR.9 60G BOLD POWDER LAVender.99 60G ARIEL BIO.9 60G SURF TROPICAL SURF LAVENDER.9 0 WASH 7 7 PERSIL NON BIO.9 0 WASH 7 7 DAZ 0 WASH DAZ POWDER REGULAR.9 WASH FAIRY NON BIO.9 60G BEST-IN PoWDeR SUMMER WASH BEST-IN PoWDeR SPRING WASH
22 mx BAY BAY BAY BAY BAY RET ZOFLORA ASSORTMENT D 6ML DETTOL 0ML DETTOL 00ML FEBREZE BLOSSOM.99 00ML 7 7 FEBREZE COTTON.99 00ML AIRWICK AERO LINEN 0ML AIRWICK AERO LAVENDER 0ML AIRWICK AERO FRESSIA 0ML BEST-IN Air FRESHener ORCHid 79P 0ML BEST-IN Air FRESHener LAVENder 79P 0ML BEST- IN Anti BACterial SPRAY 79P 00ML MR SHEEN ORIGINAL 00ML MR SHEEN SPRING FRESH 00ML BIG D OVEN CLEANER 00ML 6 8 RAID FLY & WASP KILLER RAID ANT & COCKROACH KILLeR BEST-IN PINE DISINFECTant 69p 00ML 6 6 BEST-IN A/PURP CLEANeR 79P 00ML DETTOL SURFACE.69 / 00ML DETTOL Anti BACterial WIPEs.69 6 S FLASH WIPE & GO LEMON 0 S 0 0 CIF ULTRAFAST KITCHEN 0ML MR MUSCLE KITCHEN.89 70ML 8 8 BEST-IN KITCHEN CLEAN 79P 00ML BUST BathROOM UNBLocKer.0 00ML MR MUSCLE SINK & DRAIN +00% 00ML
23 mx BAY BAY BAY BAY BAY 9 9 FLASH LIQuid LEMON. 00ML 7 7 FLASH LIQuid COTTON. 00ML CIF CREAM LEMON.9 0ML 0 0 FLASH SPRAY BATH. 00ML 7 7 FLASH SPRAY BLEACH. 00ML MR MUSCLE WINDOW.89 70ML WINDOLENE TRIGGER 70ML 8 8 BEST-IN KITCHEN CLEAN 79P 00ML FINISH RINSE AID.0 0ML 9 9 FAIRY LIQuid ORIGinal.9 ML 0 0 FAIRY LIQuid LEMON.9 ML BEST-IN Washing Up Liquid GREEN 69P 00ML BEST-IN Washing Up Liquid CITRUS 69P 00ML FINISH ALL IN TAB.99 S FAIRY Auto Dish Wash LEMON.79 0 S FINISH QUANTUM MAX.99 8 S
24 mx BAY BAY BAY BAY BAY 9 9 DOMESTOS BLUE.00 70ML DOMESTOS PINK.00 70ML 9 9 DOMESTOS CITRUS.00 70ML BESTIN BLEACH BLUE 7P 70ML BESTIN BLEACH CITRUS 7P 70ML 0 0 HARPIC BLEACH.00 70ML HARPIC FRESH PINE 70ML HARPIC POWER PLUS.69 70ML DUCK PINE 70ML BEST-IN BLUE BLOCK 69P TWIN 8 8 HARPIC RIM BLOCK LAVENDR 8G
25 mx BAY BAY BAY BAY BAY MARIGOLD EXTRA GLOVES MEDium BEST-IN GLOVES MEDIUM BEST-IN SPONGE SCOURERS 9p SPONTEX STAINLESS STEEL SCOURERS PM S MICROFIBRE CLOTHS BEST-IN ALL PURPOSE CLOTHS BEST-IN SPONGE CLOTHS BEST-IN YELLOW DUSTERS 99p KIWI COLOUR SHINE BLACK KIWI SHOE POLISH BLACK STATUS LIGHT BULBS HALO CLEAR ES 70w STATUS LIGHT BULBS HALO CLEAR BC 70w STATUS LIGHT BULBS HALO CANDLE ES w STATUS LIGHT BULBS HALO CANDLE BC w SAFEWRAP FOOD BAGS LARGE SAFEWRAP FREEZER FOOD BAGS LARGE BEST-IN FOIL BEST-IN CLINGFILM 6p BEST-IN SWING BIN LINERS BEST-IN REFUSE SACKS.
26 mx BAY BAY BAY BAY BAY Best-IN JUMBO KITChen TOWELs 99P ROLL REGINA HEART Kitchen TOWELs S FREEDOM Kitchen TOWELs. ROLL NICKY LEMON SCENT Kitchen TOWELs S FIESTA Kitchen ToWeLs JUMBO.99 ROLL REGINA BLITZ Kitchen TOWELs / S 97 6 PLENTY Kitchen TOWELs WHITE ROLL BEST-IN KITCHEN TOWELs.9 PK
27 mx BAY BAY BAY BAY BAY 0 0 KLEENEX MANSIZE S KLEENEX ORIGINAL.9 96 S BEST-IN FAMILY TISSUES PK KLEENEX BALSAM HANKerchiefS 9 S ANDREX.99 SHEA BUTTER ROLL ANDREX.99 QUILTS ROLL ANDREX.99 ALOE VERA ROLL ANDREX.09 NATURAL ROLL ANDREX.09 WHITE ROLL ANDREX.99 WHITE ROLL
28 mx BAY BAY BAY BAY BAY Best-IN Toilet TISSUE WHITE 99P ROLL Best-IN Toilet TISSUE SOFTLY ROLL ANDREX WASHLETS S 7 79 ANDREX WHITE 9 ROLL BEST-IN Bathroom TISSUE WHiTe.99 9 PK
29 Go to to find all Household Category Advice information and boost your profits today!
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